PPC - Pay Per Click Management

If you are like me, today you will be watching the Super Bowl.  If you are also like me and have clients that have products that can sell well for Super Bowl you have been working this for the past week.  Tomorrow is a HUGE day for online sales for one of my clients.

How can I make PPC money off of the Super Bowl 2012?

I personally like YouTube PPC for Super Bowl ads.  Buying views around the Super Bowl time has proven over the past years to be amazing to me and my clients.  People love to watch YouTube videos, especially after the Super Bowl.  It’s almost accepted that the work day after the Super Bowl should be used for 2-3 hours of watching videos.

I would beg to say that YouTube spikes 2 million uniques the day after the Super Bowl.  If you are an advertiser you should be taking advantage of this.  YouTube PPC is one of the greatest ways to get clicks to your website.

Let’s be honest, they aren’t the best sales in the world, but they are pretty good for watching your video and calling you on the phone.  We have found that 90% of the people that watch our videos and call rather than click.  So if you aren’t leaving a phone number somewhere on your ads you should be.

You don’t have to spend a fortune of pay what Google suggests you.  I personally only pay around $.30 per view, and the person has to watch like 30 seconds of the video.  Try it and let me know how it goes!