Facebook is a very popular website around the globe and as such it is a great place to advertise your business. The Developers have realized this and have long since created Facebook Ads for solely that purpose. The ones who can benefit the most from these ads are small business owners or self-employed persons. Yes bigger corporations can benefit from Facebook Ads as well but they have enough money to throw around for larger advertising campaigns as well. For those who don’t advertising on Facebook could be the key to their success.

Surveys have shown that an approximate 20% of small businesses in the United States use Facebook for advertising purposes. This number is expected to increase because of the success that these businesses have seen since beginning to utilize the Facebook Ads service. What has made these ad campaigns so successful? A survey done showed that persons were pleased with the flexibility and not to mention how easy the service was to use.

Do you want a piece of this pie? Of course you do, if you didn’t then you would probably already be filthy stinking rich or just have no need for the services. Here is what you need to do to get your Facebook Ads campaign under way.

  1. You want to start with the identification of goals. What is it that you hope to get from all of this and how will these ads help your business. Do you want to use the ad campaign to build awareness or do you want to use it for getting traffic to your website. Is it simply for promoting a seasonal product or service or will it be drive a new name into the minds of consumers. Whatever it is that you intend to achieve is what you need to worry about before anything else. This will help you to draft an effective ad.
  2. The next thing you want to work on is your target audience. You want to choose an audience that you are certain will want what you are selling. You need to decide on the location of your target, the age group, the education level and other things that will be dependent on the product or service that you will be advertising.
  3. There is no need for multiple ads on this system. Once you have a highly defined target group one ad will do just fine. As a matter of fact one ad with clearly defined target groups will do better than multiple ads that have no clear target.
  4. Now you have settled all of the above you are left with designing your ad. Ensure that it is something that will be aesthetically pleasing, something that will have the consumer thinking that they must click to see what you have to offer. Not only should it be visually appealing but it should have appealing verbiage. Ensure however, that the wording is simple and easy to understand for people from any class but captivating at the next time giving the reader the opinion that you have a definite solution to their problems.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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