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In the world of online marketing, everyone has their preference. Some people like social media, while others like search marketing. Both of these methods can drive a ton of traffic and leads for your business, but is there a clear winning? The infographic below puts Social and Search to the test.

Search is better for lead generation and local advertising, while Social is better for user interaction and brand awareness.

Both social media and search marketing provide clear benefits to organizations that use them well. When paired up in a comprehensive marketing plan, the two can reinforce each other and contribute to the company’s overall marketing success.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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