SEO Written by 0

Everyone is always comparing SEO vs. PPC. The infographic below takes comes of the best stats and benefits of each, and puts them into a head on head companies. Special thanks to MagicLogix for creating the infographics. Here are some of the highlights from the infographic below.

  • SEO CLICKS: 42% of all search engine users click on top ranked results
  • PPC CLICKS: Compare that to the mere 23% who click on PPC links

Search Engine Behavior Compared:

  • 15% will try multiple search engines
  • 23% will click a result on or after the second page
  • 62% are impatient, and only click on first page results
  • 40% of SEO campaigners yield returns of 500% while this is only true of 22% of PPC campaigns

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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