Landing pages are the difference between having a successful and failing ad campaign. While many affiliate marketers like to send traffic directly to the offer landing page, they are usually just playing a game of chance on whether the offer will convert with their audience.
The best way to build out ad campaigns for success is to make sure you have landing pages that cater to your audience.
Not all traffic sources and audiences are the same, nor are how they will see your landing pages. In the infographic below we are going to take a look at the landing page process and how it works with different audiences and platforms.
Before creating your landing pages and looking and your stats, you should have answered the following questions based on your traffic and target audience:
- Does the prospect click through to a theme based landing pages?
- Is your audience coming through content from advertisements or in content text links?
- Are people finding your landing pages from search engine queries or random ads and links throughout the web?
Your landing page and the way it is setup is a game. You are always going to need to split test colors, wording and placement to see what methods work best. Create different landing pages and call to actions for different audiences and compare your results.
The action of your landing page is going to be a big focus. Instead of trying to figure out how to make your traffic sources and leads more profitable, also focus on how you can increase ROI through the use of your landing pages and data. This can include the use of social media, customer service and email marketing after the visitor leaves your site. The end goal is to engage with your leads and get them to take action and purchase through your site.
Source: http://scorchagency.com
