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In the world of web site marketing and development, it’s always tempting to take a look at link building methods that might help us get an edge in the search engines. For link building methods that aren’t considered ethical or a method that Google likes, these link building tactics are referred to as “Black Hat”, while “White Hat” methods are fine and acceptable.

In the infographic below you will see a breakdown of the good and evil sites of link building and web site promotions, while also ranking their importance on search engine results.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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