PPC - Pay Per Click Management

In the world of web site marketing and development, it’s always tempting to take a look at link building methods that might help us get an edge in the search engines. For link building methods that aren’t considered ethical or a method that Google likes, these link building tactics are referred to as “Black Hat”, while “White Hat” methods are fine and acceptable.

In the infographic below you will see a breakdown of the good and evil sites of link building and web site promotions, while also ranking their importance on search engine results.