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When it comes to affiliate marketing, we all have our own lingo. No matter what we are saying, people usually understand the point. Should the advertising we setup be called “offers”, or “campaigns”? Some people like to say CPA, while others prefer to say CPL. There is a ton of different ways to explain and verbalize the way we market products and services online.

HasOffers was fun enough to take all of the major things people are saying in the world of affiliate marketing, then run a little survey of their own.

With a survey of over 200 participants and ranging from networks, advertisers and affiliates… what would the winning vocabulary be? Take a look at the infographic below to find out the winners.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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