PPC - Pay Per Click Management

Christmas is that season for you to be jolly while you make time for your marketing efforts for this holiday.

 As a marketer, there’s a high tendency that you’ll be busy creating plans for your Christmas activity towards maximizing those sales prior to the new year, which include adding those final touches to your Christmas pay-per-click campaign fast for sales during the holiday.

PPC Tips For this Christmas

If you are thinking of how you can gain customers this Christmas for their shopping, below are some of the tips that’ll elevate your PPC campaigns during this holiday season.

1.    Create a Budget and Plan

Christmas sales aren’t limited to Boxing Day anymore. One of the things you need to do to stand out is you should begin to prepare your PPC strategy and determine your budget now so you won’t miss out. Figure out the offers you want to promote. If you’ll have enough products and enough budget for running the campaign — you wouldn’t like it when you run out of budget even before your holiday promo has started!

2.    Create the Perfect Ad Copy for Christmas

Your ad copy is one of the things that’ll determine if you’re ready for Christmas campaigns. Ensure you include festive lingo and timely references that are related to the holidays where needed so you’ll have an excellent click-through rate (CTR), and make sure your ads are relevant to searched keywords. Include terms such as “gift” and “present” alongside your products to create themes that are relevant to Christmas.

3.    Set up Remarketing Campaigns for Christmas

Recapture the individuals who have been to your website previously or have converted on your website previously. These are the people who already have an idea of who you are; therefore, they are a lot less “cold” and have the highest tendency of converting.

4.    Choose the Best Time of the Day

Ensure you are scheduling your ads to rightly appear at the perfect time of the day for your prospects — find out the period your audience will most likely search for your products or services using historical data, but make sure you’re aware of the changes in daily routine during the holidays.

When you use scheduled customized ads, you’ve also got the chance to add time-sensitive calls to action and also countdowns. Another thing is that if your inventory is hooked up to AdWords, you’ll be able to give potential customers updates on the availability of your stock, and that’s especially important when you know that your products sell out fast.

5.    Do Voice Search Optimization for Your PPC Campaigns

Since there’s a chance of customer spending going high this Christmas, there isn’t any better time than now to begin doing voice search optimization for your campaigns. Start to evaluate your keywords and figure out what people will search for during Christmas to help them see your products.

6.    Go Back to Your Last Year’s Campaigns

Check out what’s included in your last year’s Christmas PPC campaigns. Even though your holiday promos have likely slightly changed, checking out historical preference will help you have an idea of the type of messaging that worked and all that happened in the customer journey. Learn from the things that happened last year and make sure you make this year better than the previous.