PPC - Pay Per Click Management

The most used advertising type, PPC, is being used by more and more people every day. It has become an online sensation for advertising online your products, services or whatever else you want to promote. Marketing your business using PPC at first can be quite a daunting aspect. However, with the right guidance and skills, you can turn your PPC campaign into success. There are many different types of ways I could have structured this article. I found one of the most informative ways is through bullet-pointed abbreviations of  PPC keywords. For this reason, here are useful bullet points using the abbreviation of ‘PPC Marketing’.

 

Positive – Negativity from yourself can easily move onto your campaign affecting it’s performance. From this, learn to always be positive when ‘pay per clicking’.

 

Persistence – To become a truly successful advertiser that uses Pay Per Click, you will need to be determined concentrating your effort on your campaign. Stay true to your strategy and don’t go changing it constantly.

 

Clicks – Gaining traffic from clicks on your advert is one of the most important aspects of a PPC campaign. For this reason, you need to know how to gain clicks on your adverts.

 

Money Making – There is a balance in PPC. You need to make sure the money you invest into your campaign is providing enough money to pay for the expenses going in. In simplistic terms, you need to make more from the money coming out from PPC than going in. If you are not, you are not using PPC efficiently.

 

Advertising Advantage – You want to make your advert appear different to competitors within the same market. You will want to give your advert that USP (unique selling point) that will attract the right crowd to your advert. Precision is key in PPC.

 

Repeating Results – Many advertisers use PPC because it is so consistent in providing repetitive results for a business. This consistency isn’t always present in every advertising network online or offline. With PPC, you will know what you are getting for your money and will have the potential to predict future success from your campaign too.

 

Konquer – (Yes, I know Conquer is spelt with a ‘C’!) It’s extremely important that you pay attention to the competitors who have similar campaigns to yours in PPC. You can either let your competitors carry on eating into your campaign success or you can react. This is why some advertisers sabotage other advertiser’s/business’ PPC campaign.

 

‘I Can’t…’ – This point applies most to new advertisers. Entering such a devastatingly big ad network makes any new advertiser feel the size of an ant. However, don’t let this stop you from succeeding! Every advertiser had to start from fresh just like you.  As well as this, don’t feel that bigger advertisers than you have an advantage because they don’t! All they have is experience which you can quickly gain.

 

Negligible PPC Factors – I have crossed this out because there is no such thing as factors in PPC that won’t affect your campaign. There are so many different factors that you need to be made aware of and prepared to react to them. Here is an article I created ‘External Factors that Affect PPC Campaigns‘ to help show you the main factors you need to consider.

 

Done and Dusted! – Again, I have crossed this out because a PPC campaign has the potential to never finish. It is a form of advertising that can easily continue into the far future. From this, it is clear that the only factor that shortens the life span of a PPC campaign is you.