PPC - Pay Per Click Management

When it comes to advertising online, it’s all about monetization, creating the best ads and targeting to the right audience. One ad network that is somewhat under the radar, but doing well for many advertisers, is Mochi Media, which is focused on in game and game related web sites.

Let’s take a look at how you can start running your own ads on Mochi Media and target gamers all over the world.

Step 1: Upload Your Ad

The first step in setting up your Mochi Media ad campaign is providing all of the basic information for your campaign, such as advertisement name, creative (300×250 banner) and the destination page. You also have to agree to the creative rights for each ad copy you upload, which basically means you have rights to use the ad copy provided.

Step 2: Target Your Audience

Next you will want to target your audience. The start date and end date will be important, as it will also play into the amount your spend, based on your total budget. Since Mochi Media is a world wide advertising company, you can target your advertising based on different countries around the world. Another great feature on Mochi Media, is the ability to target different audiences based on the types of game they are playing. This is very important if you are going to be promoting games. If you are promoting a game like Tetris, you would want to target the “Puzzles” audience.

Step 3: Choose Your Budget

Now you will need to create the budget for your campaign, which is the actual amount of money you will be depositing into your account for this single ad campaign. The “Placement Budget” is the total amount you want to spend on this campaign, while the “Your Bid” is the CPM amount (cost per 1,000 views). You will also notice there is a different pricing structure depending on where you would like to target your advertising. USA/UK traffic is $2.00 CPM, or .15 per click, while W. Europe traffic is $1.00 CPM and .10 per click. Lastly you will have the option to deliver your traffic as fast as possible, or evenly through out the date you originally selected for your campaign to span over.

Step 4: Review Your Promotion

Lastly you will have to review your promotion and make sure all of the information is correct. At this time you will now be sent over to PayPal to finish the payment process. Once completed, your campaign and creatives will go in que to the approval team at Mochi Media, and if approved you will start to receive traffic accordingly.

Final Thoughts on Mochi Media

It’s important to remember that Mochi Media is a game based advertising network, so games will usually perform better than other ad campaigns, but that doesn’t mean they are the only ones that will be profitable. The secret to finding success on Mochi Media is creating ad copies that make people click, and bidding on a CPM model. Target different countries and split testing your landing pages for best results.