PPC - Pay Per Click Management

If you haven’t heard the news about Mark Zuckerberg taking Facebook public, you are probably living in a cave or don’t really pay attention to the tech world that much.  Facebook is taking it’s company Public in the coming months.

I personally found a letter Zuckerberg included for investors very interesting to all you PPC experts out there.  In the letter Mark goes over what it’s feeling about the future of Facebook.  He goes over their mission and values of the whole company.  Being a PPC person, I think that you and I should both live by them.

One thing in there that I really like is to move fast, you have to move fast.  The culture at Facebook is move, move, move.  You have to be constantly moving fast!  It’s the same in the PPC world, you have to be moving fast and constantly sharpening your skills.  Much like a fast paced company, you have to be trying new things and constantly innovating.

If you aren’t innovating your PPC skills then you are going to be behind the game really quick.