PPC - Pay Per Click Management

The only thing worse than spending a ton of time on building a huge site, is to have all your efforts wasted by using black hat tactics which eventually can kill off your site in the search engines. In the infographic below, the horror of killing your rankings is brought to life.

• Google says “Black hat tactics are unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.”
• Doorway Pages, Hidden Text, Content Scraping and Cloacking are among the top Black Hat tactics used