Search engine optimization is a technique of optimizing a site to make it appear higher in Google and other search engine result pages. There are various elements that you can perform to be able to improve your search rankings, on the other hand, there is one thing that is still unclear to the majority of individuals – social media. With all the techniques that are being applied to be able to have excellent SEO outcomes, how can a person take advantage of social media in an effort to compete his/her competitors?

The majority of online marketers are mindful of the fact that Google and other search engines are constantly upgrading their algorithms to be able to present most appropriate search results. However, in the past search engines work differently, in past the rule was the more back links you have, the higher will be your search rankings. But with the series of Google panda update, this scenario has changed a lot. Now your websites ranking does not depend on quantity of back links. It depends on quality and the relevance of your website content with the search query. What this signifies is that you just have to create a couple of quality inbound links and begin concentrating on the content material of your website.

Considering that the target of Google is to offer users with appropriate results, they managed to get it achievable for Google to verify whether the information is actually relevant and which authority sites are linking to that website. On the other hand, this algorithm has also some shortcomings. Because most “authority websites” allow other users to create inbound links for their own website, it will be simple for a person to create excellent back links and just concentrate on the relevancy of the website content.

Because of this an additional update was launched. Main search engines – especially Google – considered that creating back links is simple but revealing it to other individuals isn’t. Individuals are sharing plenty of things using social networking websites and this is exactly what they discovered as a method to further improve their search results.

The more relevant and informative content you create for your website, the higher will be chances for individuals to share it with other individuals using their social media accounts. If people share your content more and more it means that is it more relevant to that particular subject matter. This is something that search engines are concentrating a lot and it is one of the most powerful ways to improve your SERP’s (search engine rankings). This is also an excellent method to modify your SEO strategies and have better outcomes now.


John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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