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Content marking is a force to be reckoned with. As companies seek to expand their reach online, budgets for content marketing are growing and new tactics and promotion strategies are being explored. Here we dive into the ins-and-outs of content marketing, how companies are currently using it, and the budgets that are being allocated to this massive new platform.

The infographic below shows some great details into the world of content marketing and why companies should be using it, and how some companies are already using it to their advantage.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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