PPC - Pay Per Click Management

As a marketer, you are always trying to get the most efficiency out of your advertising.  Although Facebook ads and fan pages are relatively new in the complete history of advertising, this still holds true.  You still want to have as many people as possible clicking through on your Facebook PPC ads and becoming a fan on your Facebook page.   Click through rates can make or break an ad campaign.  Following some basic tips can take your Facebook advertising campaign from being a simple everyday project to something that really starts to show some real signs of success.

Do Your Research

First of all, you need to know who you would like to target.  Just like in traditional market research, the users that you would like to engage are the real social hubs.  There are people with around 1000 friends.  Contrast this with the average Facebook user who has 130 friends, and you start to see the difference in the type of results you can see if you engage with those power users.  Just like real life marketing, you want those people with “big mouths” to do the talking for you.

Give Facebook Fans Special Offers

People love to feel special, and they love exclusivity.  If you are rewarding your Facebook fans with special offers available only on Facebook, they will be more likely to interact with your fan page and to continue using it for information about your brand.  If you don’t offer them anything in exchange for being a fan except for regular commercial style postings, than the user is way more likely to hide your page from its news feeds.  The best sites offer special coupons, drawings, and contests just for their Facebook fans.

Remember to Listen

Facebook users are quickly becoming used to the idea that they are the ones that generate what gets produced on the web.  Use this to your advantage.  Remember to ask your Facebook Fans what they would like to see on your page.  Get them to post photos on your page with them interacting with your product.  Ask them the type of question that will get them talking about your brand on their own page.  This interaction will help improve your Facebook Edgerank, and improves your statistics within Facebook.  Remember, these people cared enough about your product to become a fan of it on Facebook.  They probably have some strong opinions about what they want to see from you.  Not all of their ideas may be something you can implement, but even the act of asking can improve the quality of your page and your page rankings.

Coordinate Your Approach

If you place a Facebook Ad that asks people to like your page or directs people back to your Facebook Fan Page, direct them to a Landing Page that stylistically matches the graphics of the ad itself.  Credibility is important, and coordinating your marketing approach helps improve your appearance of credibility.

These are the initial steps you need to take to improve your overall Facebook social media campaign.