For anyone is spending their own money and collecting full lead data through pay per click marketing, you can truly appreciate the need for a good return on investment. With ppc costs on the rise and some people paying more than $1 per click, getting as much out of your ad dollars is now more important than ever.
There isn’t much you can do about the ad costs of getting your lead data, but you can make your profits and ROI go further by relying on old world and traditional marketing methods. I recently purchased around 1,000 postcards from UPrinting.com for a new book campaign I am pushing. After creating the postcards through their site and having a thousand high quality cards show up in the mail, it made me start thinking about how easy and cost effective it is to have them created and sent out to potential customers and leads.
Whether you are a dentist sending out postcards as a reminder to your customers, or simply following up on leads that you may have acquired a week ago… postcard marketing still works.
Here’s how you can incorporate postcard follow ups to your ppc marketing campaigns.
- Someone clicks on your ppc ad campaign and fills out the lead form on your page.
- The user is then sent to the confirmation page or final page of the process.
- You collect their data and send out a postcard 5-7 days later.
- Track your postcard performance with a unique url or coupon code
Depending on the niche you are in or what type of product/service you are pushing, the cost of adding postcard marketing to your campaign may result in a lot of extra revenue for your ad campaign.
When people are filling out offers online there isn’t much of a personal connection. By sending an actual postcard through the mail you are not only making a personal connection, but giving them something tangible that someone can touch and see… resulting in a continuing reminder to take action to your offer, service or product.
If you would like to incorporate postcard marketing into your ad campaigns, I would recommend you take a look at using UPrinting.com. They always have discounts and promotions going one and did an excellent job with all of my print orders in the past.
