There are certain things that if you don’t do, you are really hurting your overall pay-per-click campaign. Remember to do these things, and you will see real revenue as a result.
Don’t Forget Mobile
Think about the last time you left your house without your smart phone. You probably had sense of panic if you did forget it somewhere. You are not alone. More and more people are conducting their computer time on their mobile phone. By next year, mobile searches will be conducted more frequently than traditional computer searches. Because of this, your page needs to have an optimized landing page for mobile searchers. Don’t forget to test the page, as nothing will frustrate a mobile client like a poorly functioning web site.
Test, Test, and Test Again
If you find an ad that works, don’t just assume that it is always going to work. Use that ad in another campaign against two or three new ads that you add to the campaign. This will enable you to compare that marketing against more and more factors, and fine tune what works and what doesn’t work. Don’t forget that testing goes beyond just the ad itself. Test different ad colors, as well as different ad copy. And test both of those things together in a new ad. There are endless combinations, and you need to find the best one that works for you.
Remember that people are using faster computers and faster internet connections at home, but are using phones to access your site as well. Because of these various factors, you need to make your site efficient as possible, and avoid long load times. You don’t want to lose a customer because they click away because your site took too long to load.
Don’t Forget Your Analytics
Google Analytics are what everyone uses because they work. Don’t ever stop looking at them, and don’t stop tweaking the data. It is there for you to data mine, and forgetting about it is just stupid and lazy. Pay attention to any changes that Google implements, including new features. Learn how those features work as soon as they are released and make them work for you.
Stay up to Date
Since this is a rapidly changing industry you need to stay on top of the latest innovations. Attend conferences, read books, and attend local search engine networking events. You need to continue to self-educate yourself to stay an expert. Otherwise anyone can be an expert these days.
Don’t forget all Users
Remember that not all your visitors will be viewing your site with the same abilities as you. Remember to set up the site to be accessible to users with disabilities. This means both visually and audibly. These people are customers too, and you don’t want to lose a customer just because you didn’t design the page to allow them to see it in the first place.
These basic tips can help you making sure you aren’t forgetting something that is extremely obvious in your campaign.
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