PPC - Pay Per Click Management

Search engine optimization commonly abbreviated as SEO is a process of optimizing websites or WebPages for search engines so, that the website or WebPages appear in top search results for your desired keywords. SEO is commonly divided in 2 parts on-page SEO and off-page SEO. If you write your content and take care of all the necessary on-page optimization than with just few quality back links, you can rank your website higher in Google and other search engines depending on the competitiveness of your keywords. There are also different handy tools available with different browser such as SEO quake that is available with Firefox and helps in analyzing different SEO factors.

Most webmaster divide keywords into two categories, Competitive Keywords and the other are Long Tail Key words. Long tail keyword is a keyword that is a combination of 2 or 3 words. In case of long tails keywords the webpage can get higher ranking with just few back links as there are less competing pages for the long tail keywords in Google. However, to rank website for a competitive keyword requires lots of high quality back links from authority sites as there are hundreds or even thousands of competitors for the same keyword. To analyze the competition of any keyword, simply type the keyword in quotes in Google and you will be able to find the number of competing pages for that particular keyword in Google.  From business point of view its better to target long tail keywords as people normally use long tail keywords in search engines to find solution to their problems.  For instance, if your website is related to SEO, than targeting long tail key word such as “How to optimize your website “is much better than targeting a keyword “SEO” as there are less competing pages in Google for long tail keywords.

If you have a new website than from SEO point of view targeting long tail keywords is much effective as you will be able to obtain higher rankings in Google for many of your long tail keywords with in 1 or 2 months with only few quality back links. Higher ranking in Google means free targeted traffic and free target traffic means a lot of sales.

Long Tail Key Phrases and Their Importance In SEO:

Long tail keywords are unique and specific as they are combination of 2, 3 or 4 words. Long tail keywords always bring highly motivated traffic to a website as it targets a small group of people who are interested to find the information about the particular subject. Choosing long tail keywords is not an easy task as you have to spend a proper time in doing your keyword research. Think like a potential buyer I mean consider yourself as a buyer and think what you type in Google if you want to find information about a particular subject.

Most of the searches all over the world are done using long tail keywords. So, once you find the right keywords you will be able to drive highly targeted traffic to your website.

In the nutshell, I just want to say that if you have a new website and want to rank it in Google than instead of hiring an SEO company and spending hundreds of dollars for ranking it for competitive keywords, target long tail key phrases so, you be able to drive targeted and fast traffic to your websites with in 1-2 months.