Unless you have a news websites or similar type of website, you are going to have a website that will inherit peaks and troths with regards to its traffic. The first thing to say about this is that it is completely normal. In actual fact, it is more abnormal to have consistent traffic all the way through the year than to not. The problems stem from the fact that we do not like peaks and troths. We don’t like having ‘dry’ spells of traffic as a website owner. Taking this into consideration, here are some ways to manage the peaks, but mostly, the troths of traffic your blog or website will receive.
 

Concentrate on other sources of traffic

The peaks and troths of a website usually occur due to fluctuations in the organic source of traffic. To counteract this, look to concentrate on other sources of traffic when your organic traffic is in a troth. This can include social media and email marketing.
Social media is particularly useful to fill the voids of organic traffic, since the sky is the limit for social media to generate you traffic (anything could go viral with the right approach).
 

Why are you getting peaks?

It seems a fairly obvious question to ask, but a lot of people overlook this. Understanding the reasons why you are gaining extra traffic is a huge part to improving your website in the right direction for optimal traffic generation. Learning where you are going right and continue that will only help to increase the traffic to your website.
For example, my first website, AskWillOnline.com, was content mostly about school subjects. From analyzing the peaks of traffic, I found the articles that received the most traffic was in fact poetry analysis (of all the school subjects). So I focused in on that niche to create poemanalysis.com.
 

Why are you getting troths?

There is always a reason why you are getting less traffic than you expect. From experience, some of the most common reasons include:

• School holidays – the time kids are at school plays havoc to traffic, if your website has children/teenagers as the target market
• General holidays, such as Christmas and Easter, will always have less traffic (including the New Year)
• Traffic on weekends is always generally less than week days
• The summer will generally have less traffic, as more people are out and about enjoying the sun and going on holiday
• SEO change? It is possible, if the traffic drop is long term, that the SEO of the website has dropped (and can check using Google Webmasters search console)
• Internal website problem – traffic can drop if your website is having problems, such as with the theme, design, HTML errors or caching problems (look to address these as soon as possible when found)