How to Lower Your Google AdWords Minimum Bids

You may have seen where Google AdWords requires a minimum bid of $10 and you are wondering why. Well you are not alone, quite a number of people want to know what is up with that minimum bid. Many times people are discouraged by this because when they go to AdWords they have just created their website and are ready to start marketing. Others still have wasted money on other marketing methods and are ready to try Google’s PPC. The whole point of using this platform is because it is said to be the most cost effective.  

With this knowledge many people sign up with great anticipation and great expectations then you go on to find that message about $10 to activate. While $10 is not a big deal to a lot of people if you are just starting out every dollar counts and since AdWords uses a pay per click platform many people don’t expect to find a minimum dollar requirement.

You really don’t have to worry about that minimum $10 bid. Yes it would only be fair if your minimum was in cents and not dollars but what to do? Google decides that is what they are going to have and their Bot decides what is relevant or not. So if you don’t want to waste your $10 or let me rephrase – if you want to maximize the benefits of that $10 minimum you just have to make the Google Bot your friend. What do you need to do in order to ensure that the Google Bot likes your website?

You need to have your website up and running with relevant and informative content. High quality content is one of the things that the Google Bot looks out for more than anything else. To do this you have to ensure that you have themed groups with one main keyword and a couple of keyword variations to be used as secondary keywords in your advertising campaign on the internet.

For example your main keyword could be “discount laptops” then you could have secondary keywords being discount laptops, affordable laptops, cheap laptops, really cheap laptops. Here you will have done the most important step to any PPC campaign. You will use these keywords in your ad copy which is what both Google and your potential customers want to see.

When someone searches using their keywords Google will bold the matching words in your ad which makes your ad more appealing to the searcher. So using our example keywords from up above if a searcher input “cheap laptops” your ad would appear and those words would be formatted as bold.

The next place you need to have your keywords for the best results is on the content of your landing page. If you have different keywords on your landing page your click through won’t convert because the searcher won’t see the relevance of what you have to offer and since you need not only traffic but also conversion you need to have relevant keywords optimally placed on your landing page. Using this technique you can lower the cost of your bids so that your minimum bid of $10 will last longer and go further for your PPC campaign.

In short you need to have groups that are tightly themed, advertisements that include the keywords and the same keywords on your landing page.

 

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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