Adwords keyword research tool is a free tools offered by Google to webmasters and business owners to do an effective keyword research before launching any kind of marketing and PPC advertising campaign. The best part is that this tool is very simple to use and provide different options for doing keyword research; you can get data about any keyword you want to target in just few clicks.

Despite the fact that this tool is helpful in doing keywords research as you will have a list of keyword phrases to select from. However, it will not explain you how to proceed with these keywords. Now being an internet marketer, it’s your responsibly to create your own ads using these keywords to attract potential visitors/buyers to your site.

There are benefits that you might have when executing keyword research with this Keyword research tool. Some of the main benefits of this tool are listed below

  • The keyword research tool provides you the ability to know the broad and exact search volume about a particulate keyword.  Always set the keyword tool to exact search while doing your keyword research as it will give you a more precise idea about the traffic you will get for that keyword.
  • This keyword research tool will give you exact details on effectiveness depending on keyword search trends and volume in search results. It will also provide you with data on the price and the ad location in the Google search.
  • The tool can be used to look for keyword phrases depending on pre-existing keywords with high CTR (click through rate). This will a great help in the managing your PPC campaign with Adwords.
  • The keyword research tool also provides simple adjustment of keyword recommendations and downloading. This function tends to make the tool simple to use.

There can be more functions that you will get with the Adwords Keyword suggestion tool understanding the sophisticated technology of Google and its ongoing development initiatives. You just have to login in your Adwords account using your existing Gmail account to have more precise data about your keywords.

It is also possible that your homework in keywords will exclude recommended keywords and phrases that are needless to your advertising campaigns. Negative key terms are these phrases that are of no importance to your advertising campaign, and you certainly don’t want your ads to display when these negative words such as “Free” etc are used in Google to find information.


John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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