There is a lot of hype on the internet today about the “Day Job Killer” but is it really better than “Beating AdWords”? These are both PPC guides but how are they different and which is really better? I have read them both and here I just want to give you the information that I have concluded from my reading. Let’s start off with the Day Job Killer.

The Day Job Killer is a PPC guide written by Chris McNeeney who also authored AdWords Miracle and a number of other great guides for persons seeking success online. One thing I like with his literature is that they are always easy to read for persons at any level of internet understanding that is up to writing the Day Job Killer. I honestly think that the level of writing in this guide is very poor. Overall I think this guide did not live up to the expectations I had for it after reading other guides that were written by Mr. McNeeney. The book has bad layouts for the strategies it describes and the claims are hard to understand and I am not a beginner in the field of internet marketing so I can just imagine how frustrating it would be for beginners.  I also found a number of black hat strategies in the guide that will surely put users in trouble with Google if they implement them.

Now let’s take a look at “Beating AdWords” this book is authored by the wealthy affiliates Kyle and Carson. While this guide is not as popular as Day Job Killer because it is not well publicized it is a good guide. It is well written with clear language that is easy to understand. It provides you with a step by step guide to the PPC process giving you great PPC tips to help you get the most out of pay per click marketing. They are honest telling you right from the start that your success is determined by the amount of time and effort that you put into your campaign. It allows you to effectively manage your PPC campaigns so that you won’t need to pay to have professionals manage your campaigns for you.  You will learn about web page optimization and how that can increase your results. They even helped me to learn a number of things I didn’t know about the Google AdWords platform. My mind was blown away and yours will be too.

I decided to try what I learned in the Beating AdWords guide and was able to implement all its strategies in just two weeks. Don’t get me wrong it was a lot of work but I dedicated my time to getting it set up and once it was up I started seeing profits within a week. Up to this point I have remained in profit and my online business is more profitable than ever. As such I couldn’t keep this to myself

The consensus is that the “Beating AdWords” guide is much better than the Day Job Killer guide for pay per click programs.


John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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