PPC Tips Written by 0

Business has become dominated by the World Wide Web in recent years.  There are wide varieties of advertising techniques which have been specifically designed for use on the Internet. Some of these techniques are more effective than others.  For example the older techniques of mass e-mails and pop-up ads have been deemed as annoyances by the majority of the Internet-based community.  In fact, e-mail services now equip all new accounts with what is called a spam filter.

This filter is designed to separate the electronic junk mail, which is sent out by growing companies a daily basis in an attempt to grow their customer base from pertinent messages from friends, family and coworkers.  The development of these filters has caused many of your well-designed advertisements sit unopened in the spam folder awaiting erasure from the system, having never been read by the intended recipient.  Internet browsers have also developed pop-up blockers, which are designed to completely disable any pop-up ad, which appears on the website.

This older style of ad can have detrimental effects on transfer rate, as well as page load time.  The software developers in the average person’s ingenuity for avoiding online advertisements is staggering.  Is there a way that small and large business owners can use the World Wide Web to market their products to potential clients without being a total and complete annoyance to everyone?    The answer to this question is yes.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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