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In the world of internet marketing, there is one common thread in all forms of advertising… and that is the affiliate or tracking link. The tracking link allows affiliates to get credit for the leads and sales they generate by uniquely identifying traffic and conversions generated by each affiliate. This technology makes affiliate marketing possible, and with the changes and innovations in web/mobile technologies, many businesses see tracking link technology differently. The infographic below does not provide the answer to standardization, but provides a small window into the broad opinions of advertisers, affiliate and networks on affiliate tracking links.

The infographic below was compiled from a wide variety of data collected by 29% advertisers, 31% ad networks and 40% affiliates and publishers.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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