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Have you ever thought about the difference in conversions you will receive based on the different ways you word you ad copy? It is widely known that sales messaging affects conversion rates on e-commerce sites, but what works and what doesn’t? Do button colors really impact sales? What can you change about your sales messaging to reach more customers and increase profits?

The inforgraphic below shows some great information and case study data to show how web sites and ad campaigns are improving their overall conversion rates and sales.

  • Soocial’s conversion rate increased by 4.2% just by adding “It’s Free” to their web site.
  • Using the world “free” Firefox conversion rates increased from 9.74 to 10.07%.
  • Out of 111 top online retailers 15% use red buttons.
  • Performable has a 21% conversion increase when using a red button over a green button.
  • According to Performable, a good button size is 225px by 45px.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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