PPC - Pay Per Click Management

Google in response to many user requests finally announced the release of its new verbatim (word for word) search tool. The tool will help users to get search results for their exact match queries of their search term. The tool when used by the users, will also remove the personalized, corrected, suggested, related and non-inclusive results.

Using Verbatim Tool:

Once you finish your normal search or what we call standard search, you can navigate to the left side of the search result page and select Verbatim from the more search tools option, to enable this new tool. This will give you a new set of search results, which will eliminate several types of results.

When you use the Verbatim tool, you will see results that matches the following criteria:

• Includes all the search terms user typed in the Google search query.
• Exact spelling match (there won’t be any spelling and grammatical corrections).
• Search results that use the same tense (e.g., if you type “is” in a keyword, you will see results that only contain the term “is”).
• Search results that use the same web form (e.g., Google will consider optimize and optimizing as two different search terms).
• Search results that use the same plural or the singular form(e.g., when you type in hat, you will get exact search results with matches the keyword “hat” and you won’t see any results that includes the plural form of this keyword “hats”).

This simply means, that pages which are normally appeared in the search results which are somewhat related to the queries won’t appear when you use this new Google’s search tool. The pages which are likely to be omitted via verbatim tools are the ones, that use alternate forms of the keywords or tenses or synonyms or the auto-correct spelling featured websites.

Google has also removed the “+ functionality” with the verbatim tool. We can still use the keywords in quotes (e.g., “”) to get exact phrase and spelling results, but when we use the Verbatim tool, we will get results with far more accuracy.

Google also mentioned in their insidesearch blog, that they are planning to apply similar ideas like verbatim to their algorithms, such as tuning the accuracy of the long phrase searches. It seems, that when people use the verbatim tool, Google will gain better knowledge of the corrections they need to carry out in their search algorithms.