So, listed here are the strategies to you to prevent account suspension:

Never open several accounts unless you have a solid understanding on how the system performs. If you currently have an Adwords account, be satisfied with it and do not open another for you as it could possibly breach Google Adwords’ rules and regulations.

The Adwords program can recognize the material of your advertising so be certain to have them published on relevant websites or Adwords recommended WebPages. Stay away from placing advertisements on non-recommended websites.

Do your keyword research and find the best list of keywords for your PPC campaign to make you that you ads will show on relevant pages to attract on potential visitors. The more relevant your ads are with content the better will be your quality score.

Furthermore, ensure that you have a relevant landing page that also contains your relevant keywords so to increase the relevancy of landing page with your ads.

If you find, you are not getting the required results stop your campaign immediately to make a new and effective strategy again.

Keep in mind that not to take risks with Adwords as Google is not so sympathetic. Once they suspend your account than it will remain suspended. So, always abide by their terms and conditions to enjoy the best advertising platform to effectively market your products or service.


John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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