PPC - Pay Per Click Management

It goes without saying that pay per click advertising is one of the best ways to increase the traffic to a landing page which in turn will hopefully gain valuable conversions. The geotargeted, contextual traffic will drive your advertising campaign forward to new unexplored levels. However, in many cases with advertisers, there are problems with advertising with the main hinderer being money/budgeting. Although PPC is one of the most money efficient and effective advertising forms on the internet, if you haven’t got the money, you can’t get the traffic. Therefore, it is wise to look at alternatives to PPC when you feel like you have a hole in your wallet’s pocket.

With these alternatives, they should be known as temporary. Within this post, I strongly believe that PPC is the way forward with online advertising. For the extreme exceptions of an advertiser not being able to use PPC, these are the alternatives.

SEO

Standing for ‘search engine optimisation’, many advertisers pick this route for the fact that SEO has many desireable benefits. Once you have created it, in theory, the content will stay on the internet. This means that you will gain traffic forever to your landing page. As well as this, it could be argued that SEO content is contextual based traffic. The visitors that visit your page would have used keywords in a search engine which made your page appear in the search results. Therefore, the visitor will want to visit your page just like they do in PPC.

The only major difference between SEO and PPC is time. PPC is a flexible solution to advertising meaning it can be long, short or medium term. Whereas, SEO is very much a long term strategy. As well as this, there are obstacles in SEO such as Google Panda that may cause you to find it more difficult to gain high levels of traffic regularly.

Social Media

If you get really desperate, there is always the chance that you can resort to social media sites such as Facebook and Twitter. These sites are good at bringing in the regular traffic which means you can’t really use it for a landing page: once a visitor has seen the landing page, it won’t be as effective at creating a conversion for the same visitor the second time round. The problem with social media is that it can be seen as extremely unreliable compared to PPC. There is no guarantee that you are going to get traffic from your tweet being clicked. You need to know what you have to do first to get your tweet clicked upon.  It’s a whole new world to explore from an advertiser’s perspective…

I hope you can gain two tips from this article with the first highlighting how brilliant PPC is. We take it for granted how easy and quick it is to gain keyword specific traffic to a landing page. As well as this, I hope you realise the possible alternatives to PPC. Sometimes, if you are strapped for money, the free options are the way to go and in some cases, can have suprisingly beneficial results.