PPC Tips Written by 0

Just as the old saying goes claiming that all politics are local, the same can be said for advertising.  PPC Marketers have long known that local advertising is the key to reach many important customers, especially when you are dealing with a small, locally owned business.  However, in the world of online advertising, it can be difficult to cull through all of the available options for advertising, since the Internet truly can represent a global source of customers.

Luckily, there are many companies that specialize in local search and local search engine optimization and advertising options.  One of these companies is called Findology.  Findology is an experienced company whose online business listings account for 18 million billion listings. You might want to explore the local advertising options available with Findology. If you are a small business owner, you want to make sure that you are listed among their listings.  They have the proved reputation that their users trust the information that is found via their network of sites.

The network of sites joined through the Findology site includes long time web powerhouses, as well as some sites you might not have heard of before, but still account for millions of business listings.

Findology’s Network of Sites Include:

  • UnitedYellow
  • ZipCodeZ
  • FindCityLocal
  • CityNearby
  • LocalZipper
  • YellowBookLocal

The benefit of advertising with a local site quickly becomes clear.  Every user of the site is self-selecting themselves as a specific community member.  If you are trying to reach customers in a certain area or region, advertising on a local network ensures that you are definitely reaching those customers in that area.  One of the biggest challenges to reaching local customers is finding them, and a local search and advertising site solves that problem for you.

One of the biggest advantages that online advertising has over traditional advertising is the ability to see the results of an advertising campaign through the metrics produced through site analytics.  Advertising on a local site is no exception.  If you do begin a marketing campaign through a site like Findology, remember to look at your results and see what is working.  Perhaps you choose to advertise on the page listing for your closest competitors in your geographic region.

If you do decide to take this sort of approach, you should see if it is actually working once the campaign launches, and don’t be afraid to make changes if it isn’t quite working as well as you would like. Luckily, with a local network, you have lots of options of how you would tweak and advertising campaign.  Keep trying different options until you are reaching those customers that you are looking for.

Remember that these types of online local directories act as a one-two punch for your business. They both offer the opportunity to place online advertising, but they also give you the chance of getting listed as a local business in their directory.  An effective marketing campaign takes both of these options in to account and remembers that they are both an important piece of the puzzle.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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