Google Adwords is the PPC adverting program, that allow advertise and internet marketers to display their ads on relevant websites to increase their own website traffic, brand awareness and conversion rate. With Ad Words, you can select your own keywords for which, you want your ads shown up above or on right hand side of Google search results and on other relevant websites, which are listed in Google content network. In this way, you can reach a wide rang of audience in a very small period of time and can achieve your goals by driving highly targeted traffic to your own website. To get started, you just have to create your ads using the keywords; you have selected to run your PPC advertising campaign.

With Ad Words, to display your ads, you first have to bid on keywords for which you want your ads to be shown up. Ad Words uses its own algorithm to generate the bid ideas for particular keyword/keywords, keeping in mind different factors such as no. of competitors, quality score, past week performance, incremental cost per click, etc. On the other hand, this is somewhat different from other Pay per click networks where you can simply place the highest bid and can get the top place without any doubt.

The Ad Words Search engine optimization (SEO) keyword research tool has a feature that allows you to see actual amount of searches that took place in the course of particular months. This is a wonderful function by itself, but much more awesome is its capability to execute keyword arising evaluation.

One way this function can be applied efficiently is to figure out what measures you can take with the key terms that charge more, but don’t have conversion rates. Based upon the volume of keyword phrases you have, you can check out all or just only those that have the high bid price.

As soon as you have identified the keyword phrases, see to find out if Adwords has offered bid suggestions for those keyword phrases. Use those suggestions to make bid adjustments and evaluate the result to evaluate the tool’s efficiency with regards to your advertising campaign objectives.

On of the salient feature of Adwords keyword bidding software is that it provides very useful data to the advertisers and webmasters in better decision making. This helps you to identify keywords that will generate more conversions and keywords that will only increase your PPC budget.  Hence, with such useful information, you will be able to find the best keywords for your advertising campaign to get the best results, you are looking for.

The keywords bidding software also use the maximum and minimum thresholds to provide the suggestions about the bidding price of keywords.

Furthermore, there are several other elements that Google keep in mind while considering your bid price, like the relevancy of your ads with your website content and landing page, age of your ad group, etc. It’s better to bid for those keywords that are relevant to your niche but have low competition so, your ads will appear in prominent positions as this will increase your conversion rate and also increase your ROI (Return on Investment).

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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