PPC - Pay Per Click Management

I’m sure if you have just come across this article from Google that there are hundred if not thousands of articles that tell you the easiest way to make money online. The fact that you need to know is that there is no right or wrong way to make money online. There is no easy or hard way to make money online. The way you make money online can be considered easy that’s if you know how to use your form of making money efficiently. This explains the title to this article. If you understand my way of making money online, you will make money using it the easy way. However, like so many, if you jump straight into the deep end, you will find it extremely difficult to stay a float. My easiest and hardest way to make money online is pay per click advertising.

Before I start things off, let me make clear that this doesn’t mean with the publisher side. Programs such as Google Adsense are highly profitable but take time to become profitable. This is why I’m going to base making money with PPC with the advertiser side. The results can potentially be instantaneous.

Making money with pay per click advertising can be easy and hard dependent on how you approach the market. Preparing yourself for PPC is key to success. With the advertising side, you need to prepare yourself by having the below ready before you start:

• An Objective – What do you want to achieve through PPC? The answer should be something about making money. However, you can have more social objectives if you wish to choose.
• An Landing page – Preferably a website, you need somewhere for your traffic to head towards where you will make your money.
• Budgets – PPC evolves around budgets and managing money to the best of your ability. You will learn how important budgeting on a daily basis will be in future weeks to come after starting out in PPC.
• A Product/service – Just like with a real business, you will need a product or service that your traffic from your PPC campaign will want. This could be literally anything and completely your choice because you will have the chance to mould your whole advertising campaign to your product/service.
• Funding! – You only get as much as you want coming out of PPC as you do with what you put into it. PPC requires funding to get things ‘rolling’. Once you have reached an equilibrium for sales and traffic, you won’t need to fund the campaign as your sales should be making enough revenue to fund your campaign.

Many people who look for ways to make money online look for ways which require no effort, no time and no funding. There is no way you can make money be it online or offline through putting no effort time or funding into it. I guess this is why potential advertisers get put off by PPC. A lot of work has to go into starting up a campaign. However, once the campaign is up and running, the results could be much better than expectations.