PPC - Pay Per Click Management

Are you currently a user of Facebook? It’s most likely that you are, but a better question is… how about your business, do you have a Fan Page for your business on Facebook? If not, you need to… and it’s a very easy thing to do.

Using the infographic below, we broke down the process of building a Fan Page for your business on Facebook. It’s very easy to get started, it’s free… and you can be up and running in less than 10 minutes. Why not create a fan page for your web site, blog or business now!

How to Create the Perfect Facebook Fan Page for Your Business

1. Create a Facebook Page.
2. Add a Custom Facebook App to your page.
3. Set your App as the “Landing Tab” for your page.
4. Have a clear call to action to “like this page” to receive an offer, discounts, or entry into a sweepstakes.
5. Collect and automatically save emails to your email program (like Constant Contact, Aweber or MailChimp)
6. Click through rates are very high: 70-80% of users opt to share their email address.
7. App should prompt the user to share with at least 3 friends via wall post.
8. Keep the total number of clicks to share to a minimum – each new click could lose a visitor.
9. Monitor Analytics in Facebook Ads Manager & Facebook Insights for Apps. Both are free!
10. Create multiple Facebook Ads & A/B split testing to select the best performer.
11. Aim for a minimum 2% to 4% click through rate. Also, 25% of all clicks should also like your page.
12. Once you’ve amassed hundreds or thousands of like and emails, don’t stop there!
13. Make sure you send your fans emails or page posts with discounts and incentives to buy from you!
14. Statistically people who “like” your business are “warm” leads and will convert at a much higher rate compared to other sales channels.
15. When your campaign is a success, get PR for it by sharing results and statistics on your blog.

Congrats, you have successfully expanded your business through Facebook Ads!

The content laid out in this Facebook Page process, was provided by How to Create Killer Facebook Ads Infographic. Please be sure to check it out for a full and visual breakdown of how to create a killer fan page for your business, and get in on the billion users who will soon be on Facebook.

If you love Facebook stats and can’t get enough infographics, be sure to check out The Business of Facebook.