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With all the talk about the recent Google updates and Panda coming after everything, the future of link building is up in the air for many site owners. The days of easily being able to rank a web site for “exact match” terms with a little bit of article and content marketing is over. The future is all about “partial match” and how Google see’s new links coming into your site. In the future we even might see Google weighing link value a lot heavier based on if they are coming from authority based sites.

In the SEOMOZ video below Cyrus talks about the ever important and changing ways that Google will be looking at incoming links and how you can changing your link building efforts for the better. The way search engines look at web sites is now becoming more humanized, and with these changes, we must all adapt.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at and, as well as the author of Blogging Tips: Confessions of a Six Figure Blogger on

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