Article Marketing Vs Video Marketing

Online video marketing and article marketing are two of the most preferred styles of website advertising and marketing online nowadays. The good reasons are straightforward; both of them are absolutely free, and both can deliver your site tons of targeted traffic! Hence the question comes up, which of these two techniques is THE best performing strategy for super charging your ecommerce business?

Bum marketing has been online for a longer period than video marketing. Regrettably, just for enough time this exercise is misused. Years ago, anyone could create an article, and syndicate it to hundreds of article directories. And many individuals were carrying this out on regular basis! A few of these articles were picked by Ezine publishers. These articles were filled with back links to landing pages. Many people made dollars using bum marketing in the beginning.

Bum marketing was hit badly when Google got tired and sick of all the replicate content “hanging” around the web. This results in penalties, being enforced on webmasters who published a similar content to several websites. However, Bum marketing is still successful given that you alter the content and submit new article to each article directory.

It is a proven fact that the Google Adore video. Browsers are “buyers”, and the search engines like Google “know” how much they appreciate ending up on video. If you still have any doubt than just enter a key phrase in Google and you will notice several videos listed higher in organic search results.  Furthermore, video distribution websites are growing at an incredible rate!

Hence the question continues to be, bum marketing or online video marketing? The response is straightforward. BOTH!! Just make certain that your content offer valuable information to your readers. If you are unable to write, it is better to hire a professional writer. On the other hand, your videos should also offer helpful content. Ensure that your sound quality is excellent and that the information is presented in a pleasing manner.

Lastly, it is highly recommended to use both these marketing techniques to market your business online. It will give you a lot of free traffic and as well as exposure for your brand.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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