PPC - Pay Per Click Management

It seems the last article I done on Ezoic, Ezoic Review – Adsense Partner, got a lot of attention from both those that have used Ezoic and people that work for Ezoic. At first sights, I thought Ezoic was too good to be true – it said it could increase my Adsense earnings by 300%! However, I struggled to integrate Ezoic and, at the time, did not have the minimum amount of traffic per month to use their services (you need a good amount of traffic to make the experiments worthwhile).

Thankfully, even though I am not as much a part of my old website as I was when I first created the Ezoic review, it now has enough traffic to be accepted by Ezoic for experimenting. So as I am writing this article, AskWillOnline.com is currently undergoing experiments by Ezoic to increase it’s Adsense earnings. Although the experiments have not finished yet, for those that are unsure about using Ezoic on their own website, I thought to make an article to give you an insight of my thoughts of the service and I am afraid it is not the best of news so far.

Firstly, I thought it was necessary to show you one the experiments Ezoic is testing on AskWillOnline.com:

Unfortunately, I cannot show you what the website looked like before the experiment so this is what Ezoic has come up with to increase Adsense earnings at the moment. I think, to begin with, I will go through the positive points I have noticed:

• Ezoic do quite a lot of experiments – From refreshing the website on numerous occasions I have noticed around 5 iterations of the design which seems a good number of experiments.

As bad as it is, I can’t really think of any more real positives! Here are the problems I am facing with Ezoic:

• They can have five adverts on one page at a time – This seems a good thing. However, on a typical website, having five adverts (and large adverts too like above) just ruins the look of the website. Although it may increase earnings, I am scared by what it is doing to my website’s bounce rate and other important statistics.
• The location of some of the adverts are dire – I mean there are adverts splitting bullet points up in the middle of articles, there are adverts preventing sidebar widgets from being seen, used correctly and more.
• Design is not as good as I thought it could be – Instead of optimising the design of AskWillOnline.com (which I had paid quite a lot of money to create!), Ezoic have scrapped it and made their own design, which kind of annoys me since the design of AskWillOnline.com was good before this – they could have experimented with sizes and locations with that design instead of making a new one.

I guess I am just being picky. What I can conclude with, though, is that if you want to use Ezoic, you need ot understand that making money from Adsense is #1 on their agenda and everything else does not matter to them in the slightest. Yes, it will probably improve your earnings but at what price to your traffic? Surely most bloggers know having 5 huge adverts with three of them above the fold is always going to do that…I mean, it isn’t rocket science?

If you are interested in signing up with Ezoic, you can do so by clicking here.