What Do You Want, Facebook Or Google?

We have all tried all the different Ad Platforms to see which one works better, right?  If not, shame on you!  Ok, ok, just kidding.  I have seen quite a few people with lot of hesitancy to get into the Facebook Ads.  For some reason, even though everyone seems to have a Facebook, the basic perception is that only a bunch of teenagers and drunk college kids are going to click your ads and  your conversion rates will hit the floor.
Typically, from what I have seen, the conversion rates in Google and Facebook will be very similar.  The cost per conversion, though, may be MUCH lower with Facebook!
Although, there is a small hitch.  Close rates are much higher with Google, per my experience.  There have been a lot of other PPC companies that have spend hundreds of thousands of spend just trying to figure this out.
Facebook may be a useful tool to help you target specific people that you are going to go after(which has worked like a charm for fellow PPC.ORG’er John Rampton and myself)…..But for your mainstay, you can’t go wrong with Google!
Don’t forget about Facebook as a useful tool, but it certainly is no Leatherman or Swiss Army Knife, choose carefully what you are doing with it!