Everyone is always comparing SEO vs. PPC. The infographic below takes comes of the best stats and benefits of each, and puts them into a head on head companies. Special thanks to MagicLogix for creating the infographics. Here are some of the highlights from the infographic below.
- SEO CLICKS: 42% of all search engine users click on top ranked results
- PPC CLICKS: Compare that to the mere 23% who click on PPC links
Search Engine Behavior Compared:
- 15% will try multiple search engines
- 23% will click a result on or after the second page
- 62% are impatient, and only click on first page results
- 40% of SEO campaigners yield returns of 500% while this is only true of 22% of PPC campaigns
