Staying ahead of the game, when it comes to SEO, can provide some great results for your website and articles. Knowing when there will be changes to search engine algorithms and making the necessary changes to improve your SEO will only benefit your website and the traffic it receives organically. For example, when Google indexed mobile websites instead of desktop, those that had well optimized mobile websites already would have benefited significantly as opposed to those that did not.
Taking this in mind, here are some predicted SEO trends for 2019, so you can prepare your websites and articles to further improve the SEO of them next year.
Rich Snippets
There is a progression by Google to have more and more rich snippets displaying for more and more searches. Rich snippets are a way of getting your article a guaranteed #1 spot ranking. This is achieved by having relevant and related content to the search phrase. What Google does is pull out relatable information from your article to display in a rich snippet.
Although there is no ‘set in stone’ way to get onto rich snippets, the best advice you can take is to make sure you answer the questions that web users are asking. If you answer questions in your content, this will generally increase the likelihood of turning your article into a rich snippet.
AMP Widespread Across Mobile
Google does not use web pages that are AMP as a tool to SEO. However, what they do is use the page load speed as a tool to SEO, which is directly impacted on whether the page is AMP or not. There will be a significant push to get all websites developing AMP versions of their web pages for Google, to further reduce load time and increase the user experience.
For WordPress websites, there are many plugins out there that automatically convert web pages into AMP versions for mobile. However, double check how they look, as some of the plugins will tinker with the theme and design (which can affect advertising revenue and user experience in a negative way).
Voice Search Boom
As there are more and more smart devices for which you can talk to, the number of searches using one’s voice will keep increasing. For devices without screens, this is where getting rich snippets is key, since it is the smart devices that reads off the rich snippets and uses that content as the answer to the voice search from the user.
As well as this, it also brings the point forward that the titles you choose for your articles shouldn’t be robotic but ‘speak-able’. Instead of ‘One way to Cook Pasta’, a title such as ‘How do you cook pasta without boiling water? Here’s how to do it’ would be better suited to voice search.