Content marketing is constantly evolving, but one challenge still rears its head: keyword research. To many people, keyword research is not anything that should be troublesome. However, if you ask many of the established marketers out there, this is where everything starts to fall apart or pick up, depending on how well one handles it.
It is disheartening to see thousands of the same topics flooding the market. Experts call it content fatigue or content overload. Because of such issues, the role of keyword research cannot be overlooked. The more we create content, the more we need to up our game in the research department. If you agree to this, then having tools for researching keywords should excite you. Let us check out the top 3 tools for researching keywords in 2017.
- Google Keyword Planner
The fact that this tool is related to Google Adwords makes it very handy. Many people use this tool to research the best keywords for their ppc campaigns. This site offers more details about how pay-per-click (PPC) works. What are the most popular features of this platform? First, you can research keyword ideas according to product category or a simple phrase.
It does not end there; Google Keyword Planner allows users to research keywords’ volume trends over a period. Although the tool obviously leans towards advertising, this has not affected its popularity amongst keyword researchers. There is one more appealing characteristic of this tool: it is free. If you are interested in using it, simply set up an AdWords account.
Google is obviously the most resourceful search engine. As you would expect, Google Keyword Planner is equally robust. You will find the tool especially helpful if your SEO is still in its formative stages.
Unfortunately, you may not get the best services from this tool if you are not an ardent spender on AdWords. In August 2016, Google announced that the tool had ceased offering precise search volume to marketers that spend sparingly on advertising. Of course, many users were annoyed by this move. Nevertheless, this tool remains a favourite because of its undisputable capability.
- SEMrush
SEMrush rarely fails to make any list of the top tools for researching keywords. Experts love the tool particularly for its ability to reveal what competitors are doing in terms of keyword research. Who wouldn’t want to know what the competitor is doing anyway?
This tool peers into competitors’ websites in a very simple manner. All you need is to type the competitor’s URL to see all the ranking keywords. With this kind of information, choosing the most appropriate long tail and short-tail keywords is easy.
As if that is not enough, SEMrush comes in handy in article marketing. You see, in a SEO campaign, one needs to know the performance of article directories. This tool helps in that it shows the ranking of keywords on a domain over several years. If you are a guest user, you can view as many as five searches per day. This number increases once you set up a free account, while other reports come with a price tag.
Did you know you could also use SEMrush to earn more with adsense? In the absence of any effort to enhance CPC earnings, many bloggers are not making as much as they would want through Google Adsense. If you have a SEMrush account, use it to identify high paying keywords and use them in your articles.
- SECockpit
Affiliate marketers know the importance of niche research so any tool to help in this regard is bound to be popular among them. Many SEO professionals are already using SECockpit because it gathers the best keywords.
Aeroplanes are hard to understand. However, a checklist helps the pilot to control the machine. Similarly, SECockpit makes keywords search effortless. One undisputable advantage of this tool is speed. It does not matter how many keywords you are searching; the tool will finish the task in seconds. The secret behind this efficiency is cloud based hosting. Furthermore, the tool is available in almost all countries in different languages.
A visit to their site shows three packages namely Personal, Pro and Agency worth $339 / year, $599 / year and $899 / year respectively. Compared with other software, this is a little on the higher side. However, it makes sense to spend the extra dollars for better features.
To Sum Up
All three software options here are excellent choices, but it is better to pick one and maximize its features. If you are just entering the affiliate-marketing field, Google Keyword Planner will be a perfect place to start. Later, you can change to the more professional tools, for which you might need to pay. Whichever way you choose to go, professionals in best web hosting wish to remind you that options for researching keywords are countless, but the solutions discussed here just happen to outshine others.
