Why You Should Target Mobile Users for SEO

Why You Should Target Mobile Users for SEO It was really not too long ago that Google started to include the mobile responsiveness of websites as an element to determining the SEO of a website in mobile search. This makes sense, of course, since Google are all about providing the best user experience for a web user online – if this means promoting websites that ...

Have You Had a Decrease in Average Page Position in Google Search Console?

Have You Had a Decrease in Average Page Position in Google Search Console? Google search webmasters console, which provides statistical data regarding your website on Google’s search engine, is truly a powerful analytical tool, for free. One of the key stats that Google displays webmasters is the average page position. As it states, this is the statistic which tells webmasters what the average ...

Football Maties – Analyse A Real PPC Campaign

Football Maties – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from airconco, who had a relatively good search advert that used the USP of being experts in their respective industry. The landing page was also good, but it was a little confusing to determine just exactly what type of landing page ...

White hat vs. Black hat: building links for immediate success

White hat vs. Black hat: building links for immediate success Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the ...

3 Overlooked Elements to a Website for Good SEO

3 Overlooked Elements to a Website for Good SEO Search engine optimisation is one of, if not, the most crucial part to a website – it is was decides how much traffic the website gets and can work both as a catalyst to improving/reducing organic traffic and ranking. For this reason, lots of time is spent by website owners to continually improve their SEO prescence, to ...

Is Your Adsense RPM Decreasing? Here’s Why…

Is Your Adsense RPM Decreasing? Here’s Why… For the vast majority of websites out there (and YouTube channels, for that matter as well), they will be generating a lot of their revenue from advertising platforms mainly being Google Adsense. Gaining revenue per click/view is a fundamental concept to PPC for which has proven to benefit both advertisers and publishers alike. ...

5 Ways To Help Clients Find Your Business Worthy

5 Ways To Help Clients Find Your Business Worthy Whether you are a novice businessman or a great entrepreneur, one of the main aim of yours is to attract more and more potential clients, isn’t it? But, your competitors are also trying to do the same! So, there should be some attractive features in you so that your clients will choose you over them. Wondering what should be ...

Trends that can affect search rankings for the keywords

Trends that can affect search rankings for the keywords 12 billion internet searches per month happen in the US alone. Some of them are most likely performed by ideal customers interested in what you have to provide. To make sure your search engine visibility and ranking are preserved, you must be receptive to changes happening in search results. The best advice would be to keep an ...

The Prime Benefits of Utilizing Keyword Research Tools for SEO

The Prime Benefits of Utilizing Keyword Research Tools for SEO Your website’s pages need to be effectively optimized for the most relevant keywords for your products and services. In this context, you must know that keyword research is actually the process of doing thorough research and selecting words and phrases that would most likely be used by users on the search engine. As far as ...

airconco – Analyse A Real PPC Campaign

airconco – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from wpengine, who had a good search advert and a great landing page, especially due to the fact that had the option of live chat to a human within seconds of landing onto the web page. With it being the middle of summer, something that ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

If you would like more information about PPC.org, please feel free to contact us at anytime! We have a simple form on the side of our site to submit questions too. We love to teach and hope that you will enjoy everything that we write about. If for any reason at all you have questions about any of our articles or practices you can make a valuable comment on them and we'll get back with you and respond as quick as possible!