How to Use Facebook to Sell to Your Existing Customers

How to Use Facebook to Sell to Your Existing Customers Written by Shahzad Saeed We have all know that it is cheaper to retain a customer than to acquire one. Yet many companies are solely focusing on acquiring new customers instead of doing relationship marketing with their existing customers to sell their products. Surprisingly, most companies don’t seem to value their existing ...

Pockit – Analyse A Real PPC Campaign

Pockit – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Eurotunnel.com, who had very good landing page that took advantage of site link extensions to make their advert larger on search engine results and a lead capture landing page to help web users find a fare for them. So now we have come ...

3 Ways to Help You Adapt From Blogger to WordPress

3 Ways to Help You Adapt From Blogger to WordPress If you were originally a Blogger blogger, like me, who made their first website with Google blogging platform, you will no doubt feel at home with using Blogger as a blogging platform (wow, I mentioned ‘blog’ five times in that above sentence – go the SEO of this article)! However, as you will have become ...

What Colour Scheme to Use in Adsense

What Colour Scheme to Use in Adsense It goes without saying that the vast majority of time spent as a publisher to PPC advertising is spent optimising every little detail in the publisher account to squeeze out as much revenue as possible from the traffic your website/s generate. In fairness, there are many ways you can do this such as through changing the ...

5 Ways to Promote Infographics to Gain Valuable Backlinks

5 Ways to Promote Infographics to Gain Valuable Backlinks Infographics are one of the best ways to bring boring content to life. As more online users focus their attention to engaging content and online video, infographics are still one of the most effective ways to gain readership, attention, and backlinks to your site. The reason for this is that they are quick and easy to view, ...

Last Minute Holiday Marketing Tips

Last Minute Holiday Marketing Tips It’s that time of the year – the holidays are just round the corner. And if you haven’t yet prepared a marketing plan for the upcoming season, you had better hurry. The holidays provide the best opportunity to boost sales, only if you get the marketing right. For the entrepreneurs who aren’t sure about what to do, ...

Eurotunnel.com – Analyse A Real PPC Campaign

Eurotunnel.com – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from FairFx, who had a great example of how a search advert should be (with the use of ad extensions) and had a landing page with many positive areas too. The Euro 2016 soccer tournament is on which means there is an influx of people ...

Actionable SEO Practices that Will Increase Your Organic Traffic

Actionable SEO Practices that Will Increase Your Organic Traffic Written by Jack Dawson In spite of the impact social media has had in online marketing, getting ranked on search engines is still one of the best ways of driving traffic to your website. People will always rely on search engines to find information online. Even so, improving your organic search performance on search engines, ...

3 Things Every Successful Website Have

3 Things Every Successful Website Have Making a successful website is, at best, difficult and time consuming. Firstly, you need to make sure you are targeting the right market to generate thousands (if not millions) of impressions monthly. You need to set it up for social media and do many many other things in order to get the website up and running. The great ...

Why WordPress is Better than Blogger

Why WordPress is Better than Blogger I made an article last year which made clear that I was still unsure about my position on whether WordPress is a better blogging platform than Blogger or vice versa. At the time, I did have more experience with Blogger than WordPress which was probably why my review was still of uncertainty. However, after continuing to use ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

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