Android Wear – Analyse A Real PPC Campaign

Android Wear – Analyse A Real PPC Campaign The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a landing page with both positives and negatives. In this article, with the late introduction of the Apple Watch to the smart watch market, I thought it is only fair to have a look at how ...

3 Ways To Rapidly Improve A PPC Campaign

3 Ways To Rapidly Improve A PPC Campaign The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways to rapidly improve a campaign. The improvement tips for a campaign selling cars may necessarily not apply to that of a campaign that wants to gain emails from web users to promote email ...

What are the Best Ad Extensions to Use?

What are the Best Ad Extensions to Use? Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user goes through to gain you a conversion, the search advert will be first element of your PPC campaign they will see. Therefore, it is extremely important the advert performs well so that it lures the web user ...

Why PPC and SEO Need to Work Together

Why PPC and SEO Need to Work Together The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO. Once you get ...

Gillette – Analyse A Real PPC Campaign

Gillette – Analyse A Real PPC Campaign Last article in the ‘Analyse A Real PPC Campaign’ series looked at the fashion clothes designer Ralph Lauren, who had a well designed search advert that led traffic to their homepage with a lead capture box popping up first. What was interesting was the reasons behind Ralph Lauren bidding for their own brand name ...

Ralph Lauren – Analyse A Real PPC Campaign

Ralph Lauren – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at Fitbug who had, what can be seen as, a very disappointing PPC campaign that had an advert in the wrong format and a landing page that lacks the ability to gain a high percentage of conversions from PPC traffic (for whatever their conversion ...

Two Questions Answered About PPC Advertising

Two Questions Answered About PPC Advertising I am completely amazed to say that this article I am writing right now is my 434th article I have published on PPC.org. That’s crazy, isn’t it? What I have found over the years from writing articles about pay per click advertising is that there are still many questions left unanswered about PPC. Many of these ...

Why a Infomercial Landing Page Will Hinder Performance

Why a Infomercial Landing Page Will Hinder Performance There are many different types of landing pages out there with the infomercial page being just one of them. Depending on the objectives of your PPC campaign will depend on what landing page you choose. For example, if you are trying to sell a product or a service, you most obvious choice would be to use a product/service page ...

Some Useful PPC Articles From August 2014

Some Useful PPC Articles From August 2014 August has a great selection of pay per click advertising articles to read and gain valuable advice and knowledge from. Last month, July, had a focus on the ad extensions that advertisers can use in PPC which, in turn, will help increase the click through rate of the search adverts. Without further ado, here are the best ...

Fitbug – Analyse A Real PPC Campaign

Fitbug – Analyse A Real PPC Campaign Last in the series of ‘Analyse A Real PPC Campaign’ looked at SammyDress who seemed to have a campaign centred around women’s fashion although it was potential for men to go through to SammyDress’s website through PPC (reducing the overall conversion rate). 2013/14 has been surrounded by a new emerging ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

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