3 Reasons To Use Niche Keywords in PPC

3 Reasons To Use Niche Keywords in PPC Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result in them being long. For a PPC campaign, long tail and niche keywords have the distinctive possibility to considerably improve the performance of such a campaign. However, some advertisers ...

Nivea – Analyse A Real PPC Campaign

Nivea – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert and landing page for the objective they wanted to achieve – to come across as a great source of information: enough to get web users interested in signing up to Which? to get ...

The Main Problem I Have With SEO

The Main Problem I Have With SEO Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument whether to gain traffic it is better to go for paid PPC campaigns or to stick to the cheaper, and the possibly free, option of SEO. Ultimately, it will always depend on your ...

Should You Use Adsense Mobile Page Level Ads?

Should You Use Adsense Mobile Page Level Ads? It seems that the way Google AdWords and Adsense stay ahead as market leaders in the PPC industry is by constantly innovating on their products and services they offer to advertisers and publishers. One of the latest innovations by Google was with the publisher account implementing a new form of advert for mobile devices: page ...

Which? – Analyse A Real PPC Campaign

Which? – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Center Parcs, who had as what can only be described as a having a good search advert but a landing page which had areas to improve, such as the lead capture section of it. Summer is coming which means more sunny weather and the ...

The Pros of Cons to the Site Links PPC Ad Extension

The Pros of Cons to the Site Links PPC Ad Extension There are so many ad extensions a PPC advertiser can use to enhance their search advert I had to split the range of PPC ad extensions into a part 1 and part 2 article. With this in mind, it can be quite a daunting task to choose which ad extension is best for your PPC campaign and advert. Ad extensions are generally there to ...

Is the RPM a Critical Statistic in Google Adsense?

Is the RPM a Critical Statistic in Google Adsense? As a website owner who uses Adsense, it is critical to the website to make sure the whole Adsense advertising channel is completely optimized to bring in as much revenue as possible without being too intrusive to the website’s design. With one of my new websites I have created (I will keep it unnamed as it is still in the ...

Back to Basics: How and Why Create Google Merchant Feed

Back to Basics: How and Why Create Google Merchant Feed Having your products submitted to Google Shopping gives you one more traffic channel that can bring you potential customers and increase conversions.Moreover, you can use your feed for creating Dynamic Remarketing campaigns in AdWords.This article will give you an idea of how to create and use feeds. So let’s begin.

5 Tips to start an effective mobile AD campaign

5 Tips to start an effective mobile AD campaign Written by Aaron Riley Mobile marketing is quickly becoming the next hot thing, with millions of people now consuming content via the smartphone that is always in their pockets. Marketing companies can be a great help when you’re thinking about setting up your ad, particularly for local ad campaigns. Nuanced Media, for ...

Center Parcs – Analyse A Real PPC Campaign

Center Parcs – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from J. Parker’s, who ultimately had a pretty good campaign that aimed to promote their range of gardening plants they have for sale to the web user. Keeping to the same topic of summer, here is a look at a campaign that is aimed ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

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