OfficeFurnitureOnline – Analyse A Real PPC Campaign

OfficeFurnitureOnline – Analyse A Real PPC Campaign The last article to have been analysed in the ‘Analyse A Real PPC Campaign’ series was thetrainline, who had created a campaign for such a keyword phrase even though they appeared organically number one and had used their homepage as their landing page (with reasons behind why in the article to both). In this ...

Why Banner Advertising Will Never Be As Good As PPC

Why Banner Advertising Will Never Be As Good As PPC I have done many articles in the past about pay per click advertising versus banner advertising. Although in this articles I have highlighted the main pros and cons against each one, I have not ever really made a conclusion about PPC vs banner advertising. Which one is best in driving traffic to a website or landing page and to ...

2 Ways To Promote A Website And Drive Traffic

2 Ways To Promote A Website And Drive Traffic In essence, this is the million, if not billion, dollar question. A website with traffic is worth much more in just about every single way to one without. Therefore, it should not come as a surprise to find that bloggers and website owners are constantly trying to find ways of increasing traffic to their website. The problem, I ...

thetrainline – Analyse A Real PPC Campaign

thetrainline – Analyse A Real PPC Campaign The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the Sky Store, which had an ‘okay’ search advert and a really good landing page. With this article analysis, considering that buying any sort of tickets will have fierce competition, I thought I would look at the PPC ...

3 Common Mistakes Made In Google AdWords

3 Common Mistakes Made In Google AdWords Although I have already made an article highlighting 4 Mistakes To Not Make In PPC, I feel four is simply not enough (hence this article)! The fact is that there are, potentially, hundreds of mistakes an advertiser of PPC and Google AdWords can make. Some might be obvious and no-brainers while others you may not have even known ...

Which is Healthier? PPC or SEO

Which is Healthier? PPC or SEO I am sure you have seen many arguments all over the internet involving both PPC (Pay Per Click) and SEO (Search Engine Optimisation). When it comes to choosing which to use, the honest truth is that there is no right or wrong answer. Dependent on where you are in your website’s lifespan, what you are trying to advertise ...

Sky Store – Analyse A Real PPC Campaign

Sky Store – Analyse A Real PPC Campaign The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was Tesco Bank, who did have a few areas, I felt, they could have improved on such as the general use of space on their landing page. In this article, I thought it would be useful to analyse a campaign from quite a competitive ...

Why Ad Extensions Improve Mobile PPC

Why Ad Extensions Improve Mobile PPC It is surprising the market that has emerged from mobile devices. Ever since Steve Jobs unveiled the first iPad back in 2010, there has the the general trend that more and more people are ditching their computers and laptops when it comes to surfing the internet and resorting to their tablets, mobiles and portable devices. This ...

3 Areas PPC Advertising Can Improve

3 Areas PPC Advertising Can Improve Lets be clear about one thing firstly. Pay per click advertising is the most used form of advertising out there because millions of advertisers feel it fits the needs of their advertising and marketing objectives. However, this does not mean PPC advertising is ‘perfect’. If you stay updated with my articles, I ...

Tesco Bank – Analyse A Real PPC Campaign

Tesco Bank – Analyse A Real PPC Campaign The last campaigns to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from JollyChic, Made In Europe and Marks and Spencer. The reason for analysing all three was because each campaign had, what I felt, serious flaws in them which would have severely affected the success rate of each respective ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

If you would like more information about PPC.org, please feel free to contact us at anytime! We have a simple form on the side of our site to submit questions too. We love to teach and hope that you will enjoy everything that we write about. If for any reason at all you have questions about any of our articles or practices you can make a valuable comment on them and we'll get back with you and respond as quick as possible!