Lovell Soccer – Analyse A Real PPC Campaign

Lovell Soccer – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign looked at a range of search adverts that had bid for the search term ‘switch bank’. As it turned out, this was quite a competitive search phrase to bid for which saw three adverts battling out for web user’s clicks (with uSwitch having, what I thought ...

How the CPC You Choose Affects Your PPC Campaign’s Performance

How the CPC You Choose Affects Your PPC Campaign’s Performance When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order to improve the overall success rate of the campaign. For example, the text advert can be changed to an image advert or tweaked and optimised with call to actions to promote a click onto ...

Does Your Landing Page’s Page Rank Matter?

Does Your Landing Page’s Page Rank Matter? Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are because the landing page is a huge element of the whole PPC campaign and there are many many ways you can optimise a landing page. One topic that never really pops up with landing page ...

Tweaking Landing Pages to Increase Quality Score

Tweaking Landing Pages to Increase Quality Score If you happen to run an adwords campaign, you are already aware of the fact that the success and failure of the campaign hangs by a thread and often times, the very thread is controlled by a mysterious element code named as Quality Score. Okay, let me explain it. You can find tons of articles on how to increase quality score of ...

Analyse ‘switch bank’ PPC Search Adverts

Analyse ‘switch bank’ PPC Search Adverts Continuing the ‘Analyse A Real PPC Campaign’ series, the last I looked at was Chiltern Fireplaces who were a small local business that had a well designed search advert but, unfortunately, a poorly designed landing page which I saw a few areas they could have improved on. In this article, instead of analysing a ...

PPC Marketing and Its Effectiveness

PPC Marketing and Its Effectiveness PPC, or pay-per-click, marketing has been shown to help businesses not only to make sales but also achieve business goals and objectives easily and quickly while staying sustainable at the same time. According to PPC Statistics archive, there were almost 6 billion searches daily during the year 2013. This means that with PPC ...

3 Reasons To Repeat Your URL In a PPC Advert

3 Reasons To Repeat Your URL In a PPC Advert The search advert of a pay per click advertising campaign is always going to be an important aspect to a campaign. It is the first interaction the web user has with the advertiser’s campaign. On the internet, first impressions are absolutely everything so making sure your advert is as good as it can be is vital to the ...

My Opinion on Banner Advertising

My Opinion on Banner Advertising No doubt it can be considered that pay per click advertising is the most used form of advertising on the internet for many reasons. However, this doesn’t mean the other alternative forms of advertising are not good. In actual fact, some websites suit other forms of advertising better than PPC while others do not. I have ...

Why Online Marketers Should Be Paying Attention to the Rise of Ello

Why Online Marketers Should Be Paying Attention to the Rise of Ello Ello has arrived on the social networking scene with all the unobtrusiveness of a sonic boom. Even though the service is still in beta, thousands of new users are signing up every day. We’re not kidding. This social network has hit up to 36,000 signups each hour, according to Business Insider. So what’s with this ...

Chiltern Fireplaces – Analyse A Real PPC Campaign

Chiltern Fireplaces – Analyse A Real PPC Campaign The last article in the ‘Analyse A Real PPC Campaign’ series had a look at a website called joke.co.uk which sells Halloween costumes. What we found from this was that there was a lot of competition for search phrase ‘halloween costumes’ and that joke.co.uk’s landing page was very well designed for ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

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