10 Top Social Media Challenges That You Need to Conquer

10 Top Social Media Challenges That You Need to Conquer Do you struggle to grow your business or have trouble with repeat business? These are issues that could be addressed with an effective social media strategy. Every business needs a social media presence. But, there are certain challenges that come with navigating multiple social media channels.   You need to develop ...

Zuto – Analyse A Real PPC Campaign

Zuto – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially ...

Why You Should Include Niche Keywords in a PPC Campaign

Why You Should Include Niche Keywords in a PPC Campaign Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family ...

4 Things To Know About Google Webmasters Tool

4 Things To Know About Google Webmasters Tool As a publisher, one of the first things you should do is make sure Google knows your website exists. You can do this by submitting your site to the search engine. As well as this, it is critial to use Google Webmasters Tool for your website too. This has many benefits that will improve your website’s search engine ranking ...

Vauxhall – Analyse A Real PPC Campaign

Vauxhall – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became ...

3 Tips For Selecting Keywords In PPC

3 Tips For Selecting Keywords In PPC At its core, what makes pay per click advertising one of, if not, the most effective source of traffic is the fact it provides advertisers traffic from web users that are contextually targeted so that they are genuinely interested in the contents of the campaign, leading to better conversion rates than other forms of ...

Your Website Security Impacts Your Google Ranking

Your Website Security Impacts Your Google Ranking The security of your website will have an impact on your ranking. This is after Google released an update which shows that websites that have HTTPS will get better ranking than those that don’t. This shows how strongly Google thinks of a website’s security. This shift was announced in 2014 when Google said that going from ...

How to Redirect https:// to https://

How to Redirect https:// to https:// For those with websites that are wanting to change the domain name of it, it should be a relatively straight forward process to change the domain name of your website and have the previous domain name forward to the new domain. However, for the majority of websites, this is easy when the original website did not have an SSL ...

8 Lesser-Known Tactics to Maximize Your Local SEO

8 Lesser-Known Tactics to Maximize Your Local SEO SEO of website hugely depends upon providing relevant material to the potential visitors. But to maximize the outcome of your website you have to make sure that it can be accessible the targeted users. Let’s discuss some facts first, over 80% of users do research before online purchasing from a company and while searching 42% ...

PC World – Analyse A Real PPC Campaign

PC World – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What we discovered with their PPC campaign was that there was definately some major flaws with it, most noticeably with the landing page. The design was lacking a touch of creativity and ...

About PPC.org and Pay Per Click Marketing

We created this blog to spread tips, tricks and insider info about Google Adwords, BingAds, YouTube Ads and Facebook Ads. We want to help the world to make good profits from your PPC Ad Campaigns. With a vast amount of competition in the paid search market, everyone needs a little help. Even the experts. Advertising dollars are being poured into online marketing more than ever before, it's now harder than ever to bring a decent return on investment through your Adwords Campaigns. We try to offer only the best quality content, case studies and resources to improve your pay per click ad campaigns.

Whether you're a beginner to the online world or you're an experienced pay per click expert, we have all the tools that to help you take your PPC campaign to the next level. We specialize in paid search management of Google AdWords, adCenter, Youtube and Facebook ads as well as many other paid search networks. We keep up with all the latest trends and releases from Google, Microsoft, YouTube, Facebook and other search marketing networks. We provide as many "how to" guides to learn the latest tips and tricks to get you the best results out of your campaigns.

We teach you everything from starting your first campaign, knowing what keywords to use, improving your CTR, to upping your quality scores. Our goal is to teach you everything you need to know to get your campaigns optimized to their greatest potential. We teach you to make money for your business through AdWords, adCenter, YouTube and Facebook ads, as well as a few other networks.

If you would like more information about PPC.org, please feel free to contact us at anytime! We have a simple form on the side of our site to submit questions too. We love to teach and hope that you will enjoy everything that we write about. If for any reason at all you have questions about any of our articles or practices you can make a valuable comment on them and we'll get back with you and respond as quick as possible!