PPC - Pay Per Click Management

2013 has been and gone along with a complete database of PPC articles to go with it. A new year brought PPC.org a new range of great PPC articles for advertisers to capitalise on to improve their experience with PPC. These articles will expand your knowledge on pay per click advertising even more but also will make you look at PPC from a  different perspective: something all advertisers need to do some time or another to prevent themselves becoming subjective towards their own campaign.

 

Why You Should Consider the Product Life Cycle in PPC

From studying business studies a while back, I have managed to draw some resemblances between general business knowledge and PPC since PPC is advertising and all business advertise! In this article, I look at how you should use PPC depending on where your product/service (or whatever you are trying to advertise) is in its product life cycle. This will help you maximise your earnings in the important stages of the life cycle as well as preventing the damage done by running a campaign in the wrong segment of the life cycle.

 

 

The Different Types of PPC Adverts Out There

Unfortunately, I haven’t done that many articles recently on my ‘Analyse A Real PPC Campaign’ series. However, this article does look at two real life PPC search adverts analysing how they are structured considering what the business is and what they are trying to sell. This is a good article to read to see how other businesses are making adverts and it is an interesting read too.

 

 

2 Approaches Advertisers Take in PPC

If you are unsure what strategy you and your campaign should adopt in PPC, this will be a good article to read. Although there are many different types of approaches advertisers can take in PPC, I highlight the two main and general approaches: using PPC for short term traffic or long term traffic. From this, you will then be able to decide what approach you should take with your own campaign.

 

 

12 Useful Facts and Stats About SEO

Even if you are completely based around PPC and don’t use SEO, this is a extremely useful and interesting read. This article looks at 12 statistics about search engine optimisation which will make you question how good PPC is. For example, did you know around 70-80% of web users ignore paid search results and go straight to the organic results?!

 

 

A Few Tips For PPC Users To Take Advantage Of…

Of course, we all need that article which highlights a few optimisation tips for PPC. I tend to like these articles since many people that read the tips didn’t know the tip before they read it. Therefore, you will find that you can at least optimise your campaign with one of the tips in this article as I guarantee you won’t know all the tips!

 

 

There’s the top five best articles I believe I created in January 2014 that will benefit you the most. I hope this has proved useful to you like it has for so many other people.