There are millions of ways to make money on the internet, but when it comes to online advertising you have a select few. When you are focusing on pay per click advertising you are probably using Google Adwords. If you are focusing on advertising through the social networks, then Facebook Ads is probably what draws your main interests.
It might even be possible that you aren’t advertising through either of these solid methods, so you should find this post quite helpful.
Let’s now break down the comparisons between Google Adwords and Facebook Ads.
Keyword / Demographic Targeting
When you create a new ad campaign using Google Adwords, you are going to be using keywords and search phrases to target your audience. Since there are a ton of advertisers in the search space already, you might find yourself with quite the competition for select keywords. If you were advertising with Facebook Ads, you wouldn’t be advertising towards keywords but instead “interests”, which much less competition that Google currently has in their advertising network.
Pay Per Click Costs
As mentioned, Google Adwords is all about “keyword” type of advertising. If you go for high end keywords like “credit cards” you could be paying in the $5-$10+ range per click. If you were to build ad campaigns on Facebook, yet still pushing credit cards, you may only end up paying .20-.50 per click. The difference between the two is that through Adwords your audience is actually searching for credit cards, while on Facebook they just might see your ad on the side of the page.
Demographic Targeting
While Google Adwords does offer demographic targeting and based on geographic location, no one does it better than Facebook Ads. With over a billion users on Facebook, you can target all of their users based on their age, location, gender, interests and much more.
Landing Pages
Google is all about the user experience and the quality of their search results. One of the biggest pains with advertising through Google Adsense is that you need to worry about Quality Scores and if they will allow you to rank for certain keywords. With Facebook Ads you don’t need to have a landing page or full site with an amazing quality score and sometimes you link directly to the landing page (depending on approval team). Depending on what you are trying to promote and the competition you want to go against, each ad network can work in your favor.
Google vs. Facebook… Which is Better?
As you can see, there is quite a difference between Google Adwords and Facebook Ads and we have only started to scratch the surface. There is no way to find out which of the advertising platforms is better, and they will greatly range depending on the offer and methods you use to promote your offers. So the best thing for you to do is try them both out!
