Most of the websites on the internet gain traffic from search engines, developing good search engine optimization (SEO) to do so. Be this as this may, there are still many ways websites can increase the amount of traffic they receive, be it from different sources other than search engines or by improving their SERP to increase organic traffic. With this, here are some ways to increase traffic for a website in 2018.
 

Add AMP

Accelerated Mobile Pages (AMP) is an open-source project aimed at significantly decreasing the time it takes for pages to load on mobile devices, improving the user’s experience when surfing the web.
Since AMP is open sourced and is already used by many websites to improve the user’s experience surfing such websites, it is beneficial to include AMP on your website. From doing so, it is likely to see the bounce/exit rate reduce and a higher pages/visit as opposed to traffic landing onto your standard mobile website version.
 

Use Hashtags when Posting on Social Media

When you post new content on your website, it goes without saying that the content should be posted on social media websites, such as, at least, Facebook and Twitter. The problem arises that some forget to include hashtags, which are a brilliant away to increase the exposure of your social posts within audiences interested in the hashtag. When you post on social media, always include, at least, 2 hashtags to increase the exposure your social posts have.
 

Optimize Old Content

There is a tendency that once content has been published online, it is done and not to be modified. However, the best content needs modifying: especially if it is getting lots of traffic. For this reason, look at the top ten web pages on your website that gain the most content and look to optimize them, either by adding content or changing the layout to make the readability easier.
 

Guest Blog

Guest blogging is a great way to get links to your website, as well as give yourself more brand awareness. After all, it is yourself that is part of the reason why people will come to your website. Look at competitor websites in your market and see if they would be interested in you guest blogging for them. If not, don’t sweat about it. If they say yes, you would have gained yourself even more exposure.
 

Target Long-Tail Keywords

The shorter the keywords you target, the fiercer the competition is for such keywords. Due to this, it is generally better to target long-tail keywords, that are much more specific, to rank #1 organically than target shorter keywords and have to compete to even get onto the first or second page of search engines.