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There are a number of techniques by which you can expand your business/brand awareness and can reach your prospective buyers from all over the world. One of the best ways to promote your business is by blogging as blogging has become of the most preferred tools of webmasters to write about their product or service to motivate the potential buyers to buy their product or service.

There are different blogging platforms available out there but the most common and liked blogging platform is Word Press. It is a content management system (CMS) that offers all the tools needed to make a professional website. Any business owner can set up a Word Press blog very easily to promote his/her product/service. On the other hand, there are a couple of blunders that people make while making use of Word Press.

However, it can be one of the most successful techniques of advertising and marketing when used correctly although some mistakes can also have adverse effects on your business future. Below are few mistakes that you should avoid, if you are using Word Press CMS for better search engine rankings.

Wrong Keyword/keywords Selection

Keyword/keywords play a very vital role in your blogging success as your blog will get ranking in search engines such as Google for the keyword/keywords, you are targeting. Selecting right keyword/keywords is must for your blogging and SEO success as you have to write your content based on those keywords. Don’t go for high competitive keywords in the beginning as it will take a lot of time to get the desired rankings. Look for long tail keywords with low competition as you will be able to get your desired rankings with just few quality back links.

John Rampton is a PPC Entrepreneur, Author, Founder at Due a finance company helping small business owners. Follow me on Twitter @johnrampton

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