PPC - Pay Per Click Management

There are many different types of landing pages advertisers can use such as the click through, lead capture landing page and so on. What has become apparent, though, is that there are still advertisers that tend to like to use homepages as their landing pages. All you have to do is flick through the numerous ‘Analyse A Real PPC Campaign’ series articles to find one that has a homepage as their landing page.

The homepage can be deemed a grey area in PPC since there are reasons for using it and reasons against using it. It is a good place to bring non-targeted traffic to your website as it enables them to find wh犀利士
at they want to view easier (if the navigation on the homepage is well optimised). But, at the same time, a homepage is not really designed for PPC campaigns and conversions like other landing pages are. If you find you still want to use your homepage as your landing page, here are a few ways you can improve it to make it better suited for PPC. (more…)