If you find that after waking up and going to your iPad to check your emails that you have the notorious ‘banned from Adsense’ email, you probably could have seen it coming. I have been banned from Adsense and at the time, I was utterly angry at Google as I had felt they banned me for no reason. However, after calming down and taking a few chill pills, it became black and white to the reasons why they banned me. All that I ask of you is to look at the reasons below if you are in the unfortunate shoes of being banned from Adsense. From looking at the below, you may start to realise the real reasons why you were excluded from Adsense.

Click Fraud

One of the biggest reasons why publishers get banned from Adsense is for click fraud. This is when an advert is clicked on with the intention to make money from that click. Straight away, you will probably be defending yourself that you didn’t click on your own adverts. However, there are different types of click fraud:

• Independent click fraud – This is when you know about the click fraud because either you or people you know are clicking on the adverts with you knowing. Even if it is one or two clicks a day, Adsense will pick up a pattern.
• Competitor click fraud – I give it this name because this is when one of your competitor’s clicks on adverts on your website in an attempt to get you banned so that you basically go out of business. This means more traffic are more likely to go to his or her website in future. Horrible as it seems, if you suspect someone is doing this to you, tell Google straight away. By telling Google this will help them see the click fraud isn’t you so they know they do not have to ban you.

Using other PPC Programs

Google’s pay per click advertising program works by displaying contextual adverts from competitors on a ‘bid for that advertising space’ process. One of Google’s rules with using Adsense is that if you use Adsense, you need to make sure Adsense are the only PPC company on your website. This means if you use another PPC program such as Media.net or Ad Dynamo, you will get banned.

This brings forward a point that I think needs to be mentioned. If you are banned from Adsense, analyse terms, conditions and rules to using Adsense so you can find out the reason to why you were banned and not do it in future. For example, if you use more than 3 adverts on any given page you will get banned. If you have content that Adsense does not allow, you will get banned. Adsense will not ban publishers for no reason because, after all, it is the publishers they need to make them money!