PPC - Pay Per Click Management

Everyone is always talking about PPV and CPV advertising and how there is so much money to be made, but many people really don’t understand what PPV advertising is, or how it even works. Let’s get some things straight for those who still aren’t sure how PPV advertising works.

What is PPV Advertising?

The concept of PPV advertising is simple.

You are basically paying every time someone sees your ads… which makes sense, since “PPV” stands for “pay per view”. PPV advertising is also referred to as “CPV” advertising, which is “cost per view”. Whether it’s PPV or CPV, you are paying for both methods on a per view basis.

How PPV works?

Just like you advertise in the search engines for a specific keyword, you can do the same thing with PPV advertising, but you can also advertise directly on URLs and web sites that you specifically request.

PPV advertisers and landing pages will popup behind the browser whenever someone has a specific software or download installed on their computer. These softwares are usually free programs or games, which the end user agrees to download for free, in exchange to receive advertising.

Through the user of PPV ad networks, you can start buying traffic across millions of web sites and start serving a massive amount of volume and impressions to your web site and landing pages in no time. Stay tuned for our next post, as we will cover some of the top PPV ad networks for you to advertise with.