PPC - Pay Per Click Management

To build a powerful brand you are going to need a few things.

1. A product or service that people enjoy.
2. A name and logo that people trust.
3. A budget to get your product and name out there.

When someone searches for your name, business or brand on the internet what are they going to find? Hopefully they end up with a bunch of listings that link back to your site, but it’s likely they will find your competitors, review sites and news articles.

If people are searching for your brand name, it’s likely that you will come up at the top of the search results. You should have a blog, company web site and social media accounts. By creating all of these pages you can build a wall of defense around your brand.

Here is an great example of ten sites you can use to dominate the first page of search rankings for your personal or brand name.

1. Company Site
2. Blog
3. Facebook Fan Page
4. Twitter Account
5. LinkedIn
6. Pinterest
7. Google+
8. Completed.com
9. High Authority Guest Post
10. News/Press Release

Once you have your social networking profiles in place, make sure you link them back to each other when possible. Since social networks have very high Page Rank, MozRank and Domain Authority, they rank very well and without much effort.

Through the use of pay per click marketing you can also grow your brand by bidding on your competitor names and products. Depending on trademark issues, this might not be possible. However we can see a perfect example of this through advertising.

When you search for “pay per click” on either Bing or Google, you will see their competitive ads being place for their PPC advertising system.

At the end of the day, it’s important for you to own the first page of the search results for your brand name and products. If you are letting other competitor sites slip in and take over your own rankings, then why would the average internet user visit your sites over theirs.

Use these tips to improve your rankings and dominate the first page of the search results.