September’s round up of the best PPC articles on PPC.org have been long over due so at least we are up to speed now! October 
brought a great variety of articles from the ‘Analyse A Real PPC Campaign’ serise to ways to effectively improve a text advert as well as errors you should try to avoid in PPC to ensure you maximise the potential of your campaign. Be sure to read at least one or two of the below articles.
3 Silly Mistakes To Not Make In PPC
I included ‘Silly’ in the title because if you are doing these mistakes, change your campaign now so you are not! Silly mistakse (mistakes*) basically mean that it doesn’t take much time to correct the mistake. It does mean once corrected it has the potential to turn your PPC campaign around into a success.
[How to] Stop Your PPC Search Advert Failing
In this article, I look into the objectives of PPC search adverts and, from knowing this information, present ways to stop your PPC search advert from gaining a low click through rate. Remember that the advert is the first element of your campaign the web user sees so it is always going to be vital to the campaign’s success.
Analayse A Real PPC Campaign Series
Like with most months, there is a great selection of articles from this series to choose and read about:
- Chiltern Fireplaces – What we learned from this campaign is that their search advert was well optimised but their landing page had many areas it could have been improved.
- Halloween Costumes – This is a great example of a good PPC campaign since they have used many different techniques to entice the web user and gain conversions.
- Natoora – A website that sells fresh fruit, there were a few things that Natoora could have done better.
- Lovell Soccer – The PPC campaign by Lovell Soccer turned out to be quite effective from the optimizations they have done such as making the background of their landing page black which is associated with dominance and fashion.
- ‘switch bank’ PPC Adverts – Instead of analysing a campaign like I normally do, I decided to change things up and analyse the adverts that appeared before me when I typed ‘switch bank’ into Google search UK.
Constructing The Perfect Tweet To Gain Clicks
It’s sometimes nice to take a step away from PPC and look at other forms of advertising. Twitter is becoming more popular to use for advertising since the market that advertisers can advertise to is continually expanding on the Twitter hemisphere. Here is an article to help you understand the three steps to creating a tweet with a link that will get clicked on.
9 Ways To Improve Your PPC Search Advert
Sometimes, all you want is the information in the simplest form possible – that is exactly what I have done with this article. All it is is 9 bullet points to improving your PPC search advert.
3 Reasons To Repeat Your URL In a PPC Advert
Again, looking at the PPC advert, it is common for some advertisers to include the URL of their website more than once in the advert. Why do advertisers do this? Hopefully this article will explain three of the reasons why.
