It’s the first instalment of the ‘Some Useful Articles’ round up with the last month having a great selection of articles ranging from 
PPC tips to SEO to talk about landing pages. In this article, we can expect to see some really helpful articles around the topic of PPC: not only because there always is, but because it is the start of the year which means a round up of the best articles from the whole of 2014. Here are some useful PPC articles from January 2015.
Analyse A Real PPC Campaign
Like with most months on PPC.org, January brought a wide range of articles which saw me analyse real PPC campaigns:
- Debenhams – Debenhams have a solid pay per click advertising campaign which many advertisers can take note of the optimisation tips they have used.
- Hello Fresh – The general rule of thumb in PPC is that you only display numerical figures if you are aimed at being price sensitive. Hello Fresh have used numbers in their advert as well as different colours in their landing page to mean different things to the web user.
- Triumph Lingerie – The problem with having a name like ‘Triumph’ is that the majority of people that will be searching for Triumph will be looking for motorcycles.
- Airfix – Again, like Hello Fresh, Airfix have used certain colours on the landing page to evoke a reaction from the web user. When people see red, they become alert and awake which is exactly why Airfix chose red for their landing page promoting an Airfix sale. Once its gone, its gone!
Database of PPC Advertising Articles 2014
I don’t think I need to explain this article too much. In this article is every article I thought to have been the most useful from the whole of 2014. For this reason, I am sure you are bound to find at least three articles that you deem helpful to you or interesting reads.
Increase Conversion Rate Of Click Through Landing Pages
As I say time and time again, I deem the landing page to be one of, if not the, most important aspect of a PPC campaign. For this reason, if you have adopted a click through landing page, you will naturally want to optimise it so, in basics, it does its job better. Considering a click through landing page has the conversion of gaining a click, in this article are a few ways you can help gain that click from the web user.
Improve Your Ad Rank In PPC
Ad rank in PPC is very important to the success of a campaign. It determines how highly your advert will get ranked compared to others. Having a high ad rank means you can lower your CPC which ultimately means your campaign runs more cost efficient. Therefore, here are a few ways you can improve your ad rank.
The Latest PPC News – Apple Search Engine and Tweets on Google…
It is good to keep updated with what is actually going on with respect to PPC news. Therefore, here is the latest information surrounding PPC – Apple might be creating a search engine, tweets are going on Google and Bing updated their quality score.
